November 2007 Blog Posts (7)

I saw this topic on Account Planning group @ facebook discussion board. As usual, unable to contain myself, I gushed out the following:

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Creative…

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While surfing through channels, I saw two ads. One ad showed a spiral, kind of stairs leading to endless blues of heaven, following by radiant angel like skin of the model. It was for a skin cream that will do something with the dna of the skin to make it glow like the ones of angles (in our imagination, because once we seem them, we are no longer capable of sharing the experience with others!). To be honest,…

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I am not inspired by Shahrukh Khan's abs (because this inspiration can be costly) but I am definitely inspired by the way Farah Khan and Shahrukh Khan made a BIG BUZZ of it in the PR onslaught of Om Shanti Om. It was a reminder for the people in communication industry that fundamentals never fail. What was the fundamental working here? It’s about being focused and talking about only…

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Another post of mine... for a more updates and posts, please go to my blog here http://danielalepus.ro



"I have something that's just been on my mind for a while, and though that maybe you could share your point of view. Here it is - you know that planning by the book means being consistent, always on brand character and so on. But after hearing some reputable speakers, seeing some out of the box campaigns and learning from the big brands I just tend to find far more… Continue

It started with a question in the morning, is it a brand or a phenomenon. And a whole stream of thoughts started that I want to pen down.

I believe that the best situation to be in when you can consider your brand to be a phenomenon. It creates a group of users that are doing free of cost brand building with a…

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This tagline of Audi fascinates me, although all I understood from it until recently was that it has something to do with technology. I do agree that even in a foreign language the phrase does give a feeling of dynamism and has some assertion in it. I guess the company prefers to use it in German to assert the country of origin.…

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Fallon strategic planners Aki Spicer (Aki Octagon) and Avin Narasimhan (Desi Stoneage) have come back from the future to offer their POV about Virtuality and it’s implications for brands.

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