George Fencl's Blog (4)

At March 2010’s DTC National conference in Washington, Ogilvy (Chicago) and online community research leader CommuniSpace, presented findings from joint research into shifting American attitudes. Their whitepaper, titled “Eyes Wide Open, Wallet Half Shut,” serves up 10…

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There has been a lot of discussion lately about Engagement Marketing, and ways to get in front of this trend so we can lead the market and make a big impact on client business. Is this a

fad or (as the experts are claiming) are we at the gateway to a new era in

marketing? With different rules, different techniques, but frankly

replacing the 50 year old mass media…

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Alfred asked the question “Who is more patient-centric: pharma or biotech?”



At first blush, the question seems naive. But digging deeper we find issues of segmentation, market structure, relative importance of key stakeholders and other pesky issues. With implications for personas, contact streams, social media and much more. So, they demand an answer – even an incomplete one. It’s a wooly world out there and we also want to sidestep dangers in generalizing about whole industries… Continue

I know this has been around. Even so, not everyone has seen it.



These days, with even tighter timelines, budgets, pressures ... how many of us sometimes fall into this conversation?



How many times do we fail to go deep enough?



An old funny can be food for thought. Even today. And, hey, if you haven't seen it ... this is a nice departure point for fostering the right discussion.



Take up the challenge with fellow planners, internal agency staff ... even… Continue