El Gaffney's Blog (1)

People want to work for a brand. Just got back from a day-long worksession at a big corporate client in a traditionally non-sexy industry, which focused on internal communications and external recruitment strategies. Good ol' retention and acquisition. This was the culmination of a significant amount of qualitative research with current employees of various levels/experiences/positions, recruiters, and potential employees within the industry and outside. Participants within the co. were given… Continue