The Branded Cookbook

[mark stone]

The Branded Cookbook: 85 Recipes for the World's Favourite Food Brands. Non-ashamedly brand orientated cook book using branded stuff against the trends of fresh, seasonal, organic, artisan fair trade or local produce. This uses the fruits of the corporate beast. However, you can only have tip top asparagus for 3 months of the year and make southern fried chicken in a (kellogg's cornflake crumb all year round.

The brands featured are indeed superbrands, the 17 iconic food brands, including Hellman's mayonnaise, Nutella, Kikkoman soy sauce, Tabasco pepper sauce, Quaker oats, Guinness and Coca Cola. Each are product leaders within their category and is testament to the premium brand strength which M&S last July ignored their 124 years of sticking their own stuff and started stocking the stuff that they could just not compete with.

Will the super star TV chefs just on the branded foods bandwagon? Delia's cheat recipe book increased sales although was not brand specific. Brand heritage despite consistency can still be remixed when it's in a mixing bowl.

Check out the book here.

[mark stone]

Found the book at a National Trust property in Derbyshire so bought it!
First recipe tried is Nutella and Skippy (peanut butter) cookies that also relies on Quaker oats as an ingredient. Cookies were amazing, I can't help but think (actually, know) that using generic ingredients wouldn't work as well, although combined each of the brands' flavour personalities and textures of these three key ingredients work as a co-branded complimentary way. Recipes? These is the original brand mix-up.

Looking forward to trying the 'cream of Guinness soup' recipe, or maybe not.