The Branded Cookbook: 85 Recipes for the World's Favourite Food Brands. Non-ashamedly brand orientated cook book using branded stuff against the trends of fresh, seasonal, organic, artisan fair trade or local produce. This uses the fruits of the corporate beast. However, you can only have tip top asparagus for 3 months of the year and make southern fried chicken in a (kellogg's cornflake crumb all year round.
The brands featured are indeed superbrands, the 17 iconic food brands, including Hellman's mayonnaise, Nutella, Kikkoman soy sauce, Tabasco pepper sauce, Quaker oats, Guinness and Coca Cola. Each are product leaders within their category and is testament to the premium brand strength which M&S last July
ignored their 124 years of sticking their own stuff and started stocking the stuff that they could just not compete with.
Will the super star TV chefs just on the branded foods bandwagon? Delia's cheat recipe book increased sales although was not brand specific. Brand heritage despite consistency can still be remixed when it's in a mixing bowl.
Check out the book here.