a place for planners
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"At the heart of an effective creative philosophy is the belief that nothing is so powerful
as an insight into human nature, what compulsions drive a man, what instincts dominate
his action, even though his language so often camouflages what really motivates him.” Bill Bernbach
as an insight into human nature, what compulsions drive a man, what instincts dominate
his action, even though his language so often camouflages what really motivates him.” Bill Bernbach
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