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Facebook & Twitter
I've been using the two mediums for a couple of years now, and finally here in the UK clients are venturing into the world of social media, and about time too. Of course there are lots of the best in the UK ad world Twittering but advertisers have been rather slow on the up take.
The Internet has been around for over ten years as a viable advertising, marketing and information medium, yet what is alarming is that many boardroom directors are not in touch with the direction or place the Internet is playing in their customers’ everyday life.
CEOs and Sales Directors need to Twitter and Facebook at least. Why? Well because it would make them understand what the healthy majority of the populous is doing and how these online solutions affect customers’ thoughts and persona about products, services, integrity, value for money etc. And ultimately it would save their companies.
The Internet is a marketplace every bit as much as the local marketplace in every town of years past. Social networking sites are the periphery taverns and coffee houses, but the Internet is both local and global, and so a conversation in one small neo-tavern can create ripples across the world. These ripples depending on how they are handled can turn into great weather or a bad tsunami.
It’s mobile too. The highest growth of take-up is now on mobile-phones and with ever increasing technology, speed and bandwidth these are turning into the mobile mini-computers able to utilise the web as swiftly as a PC.
There are no hard and fast transactional advertising rules. Perhaps not the clearest statement, but within the world of online, or shall we call it digital advertising, opportunities and deal parameters, even payments can be carried out in countless ways.
What’s worrying is that even traditional media owners are still clinging on to their traditional thinking. Newspaper publishers see their circulations dwindle yet haven’t actively embraced digital in together with their print when it comes to selling and an eye on future revenue generation.
Now that the economy is in a recession few have blooded advertisers on their websites and with media money and pricing decreasing many are being left high and dry. Grinning through their teeth, a rictus smile in place, whilst the millions of advertising impression opportunities of their would be clients are wasted, preferring to display their own ‘filler’ placebo promotions.
Many will fold in the coming two years.
Google will vacuum up ever more of the available advertising spend unless publishers can show better ROI for clients. This means they will have to invest in ad-solutions which can offer geo-targeting, behavioural targeting, relevancy and they must review some absurd pricing policies. They need to think with an entrepreneurial head, give away free carrots and lure in as many advertisers as possible testing all the time, learning more and more. The marketplace and opportunity for the advertiser is always growing, new players enter monthly, with better and better liquid opportunities.
Test, test, test! Something a board director, publisher and advertiser must do, but unfortunately most don’t even try. In some cases the jousting lances should be set aside and singularly or all together work to a common goal which would enrich them all. It’s what the customer, man, woman, teen and even child is doing everyday with the Internet right now. They are testing sites, solutions, applications, services, customer experiences, navigation, communication through Facebook, Twitter, YouTube and a myriad of other social networking services on the Internet right now and every day.
They are the ones that are more knowledgeable now than the board director and CEO. So the quicker those at the top embrace the new age and play with the rest of us in the digital world the more likely that they will save their brands, businesses, employees jobs and become better run businesses to boot.
The Internet has been around for over ten years as a viable advertising, marketing and information medium, yet what is alarming is that many boardroom directors are not in touch with the direction or place the Internet is playing in their customers’ everyday life.
CEOs and Sales Directors need to Twitter and Facebook at least. Why? Well because it would make them understand what the healthy majority of the populous is doing and how these online solutions affect customers’ thoughts and persona about products, services, integrity, value for money etc. And ultimately it would save their companies.
The Internet is a marketplace every bit as much as the local marketplace in every town of years past. Social networking sites are the periphery taverns and coffee houses, but the Internet is both local and global, and so a conversation in one small neo-tavern can create ripples across the world. These ripples depending on how they are handled can turn into great weather or a bad tsunami.
It’s mobile too. The highest growth of take-up is now on mobile-phones and with ever increasing technology, speed and bandwidth these are turning into the mobile mini-computers able to utilise the web as swiftly as a PC.
There are no hard and fast transactional advertising rules. Perhaps not the clearest statement, but within the world of online, or shall we call it digital advertising, opportunities and deal parameters, even payments can be carried out in countless ways.
What’s worrying is that even traditional media owners are still clinging on to their traditional thinking. Newspaper publishers see their circulations dwindle yet haven’t actively embraced digital in together with their print when it comes to selling and an eye on future revenue generation.
Now that the economy is in a recession few have blooded advertisers on their websites and with media money and pricing decreasing many are being left high and dry. Grinning through their teeth, a rictus smile in place, whilst the millions of advertising impression opportunities of their would be clients are wasted, preferring to display their own ‘filler’ placebo promotions.
Many will fold in the coming two years.
Google will vacuum up ever more of the available advertising spend unless publishers can show better ROI for clients. This means they will have to invest in ad-solutions which can offer geo-targeting, behavioural targeting, relevancy and they must review some absurd pricing policies. They need to think with an entrepreneurial head, give away free carrots and lure in as many advertisers as possible testing all the time, learning more and more. The marketplace and opportunity for the advertiser is always growing, new players enter monthly, with better and better liquid opportunities.
Test, test, test! Something a board director, publisher and advertiser must do, but unfortunately most don’t even try. In some cases the jousting lances should be set aside and singularly or all together work to a common goal which would enrich them all. It’s what the customer, man, woman, teen and even child is doing everyday with the Internet right now. They are testing sites, solutions, applications, services, customer experiences, navigation, communication through Facebook, Twitter, YouTube and a myriad of other social networking services on the Internet right now and every day.
They are the ones that are more knowledgeable now than the board director and CEO. So the quicker those at the top embrace the new age and play with the rest of us in the digital world the more likely that they will save their brands, businesses, employees jobs and become better run businesses to boot.
Tags: advertisers, clients, facebook, media, planners, planning, sales, social, twitter
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