Sr. Strategic Planner

[Annie Conn]

Draftfcb Senior Strategic Planner:

Seeking Calculated Boldness
At Draftfcb, Strategic Planners act as catalysts for great ideas. We look for people who can help turn innovative thinking into inspired creative that solves real business problems. We want people who question everything, who reshape the assignments they’re given, who work to improve the output, and who are always working on the next big thing. In short, we have a lot of faith in the following:

People: Our focus on people starts within the walls of Draftfcb and ends with a holistic and innovative understanding of the consumers our brands touch. We see the shades of grey that others might ignore, and use them to create tighter work at every step of the way—from clearer insights to better context and more personalized conversations.

Storytelling: We inspire through a keen understanding of what matters to our consumers, and strive to share their desires through single-minded, captivating stories. If PowerPoint is your idea of a great presentation tool, you’re looking at the wrong agency. We want Planners who understand the power of creation, and who constantly find new ways to share artful and inspiring representations of their big idea. Our Planners take their knowledge to a more personable level by interacting rather than just intoning.

Sharing: We believe in the power of shared knowledge, and do not support lone-wolf behavior. We look for Planners who want to build not only great brands, but a great department.


Role and Responsibilities:
Senior Strategic Planner

• Active role in the creative process from start to finish
• Proven record of innovative ideas, approaches and final work
product
• Serves as lead on multiple projects and may have direct reports
• Knowledgeable leader, able to train Associate Planners and
Planners
• Strong relationships with mid-level marketing clients
• Serves as a resource for creative ideas on brand and consumer
issues
• Has earned the trust and respect of team members through
understanding of consumer issues, leveraging insights, writing
briefs and conducting briefings on multiple brands with no
supervision
• Comfortable leading Quantitative and Qualitative research, and in
using results for both insight—and creative development
• Minimum of 5 years experience


"Draftfcb is committed to diversity of people and thought. We're fostering a culture that is inclusive, promotes mutual respect and maximizes the full potential of an individual to ultimately benefit all of our employees, their families, our clients, vendors and shareholders. We promote acceptance, collaboration, creativity, responsibility and accountability among people of diverse backgrounds and perspectives. We hope to better our agency and our industry by engaging the next generation of talent and welcoming their input and contributions to our company and our clients' businesses."

"It is the policy of Draftfcb to provide equal employment opportunities to all employees and applicants for employment without regard to race, religion, color, ethnic origin, gender, age, marital status, veteran status, sexual orientation, disability, or any other basis prohibited by applicable federal, state, or local law."