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[Pasquale Quarta]

Facebook is an incredible channel for spreading your content to a huge and active audience; anyway, posting a video or a status update doesn't matter if no one sees it!

Here is an interesting presentation from HubSpot which is full of Tips&Tricks to get your content seen and shared on Facebook. It explains how Facebook ranks and filters content and what we can do to make sure our content makes the cut. I've olso included in this post the 2011 Facebook Page Marketing e-book.

<div style="width:425px" id="__ss_7002413"> <strong style="display:block;margin:12px 0 4px">Social Fresh Tampa: Sharing Content on Facebook</strong> <div style="padding:5px 0 12px"> View more presentations from HubSpot Internet Marketing </div> </div>

These are 20 handy ideas for an effective content building strategy! 

• Post a variety of content to attract interactions from a higher percentage of your users, raising your affinity score.
• Focus on positive and fun content on Facebook. Sex sells.*
• Talk about Facebook - Facebook is the number one most shareable topic on Facebook.*
• Respond to comments that your fans post on your content to increase the number of interactions per post.
• Respond to comments that your fans post on your wall to increase your affinity score.
• Experiment with targeting posts to get a higher feedback score (percentage of impressions that turn into interactions).
• Post regularly, but not too frequently (more than once a day) to give each post a good chance of gaining traction.*
• Post content outside of main work hours - Facebook users interact more when they're off the clock.*
• Include images on blog posts you publish to create a more eye-catching post.
• Don't forget to write an appealing meta description for any links you post, because Facebook automatically pulls this in for links.
• Use share links on your blog articles and landing pages to encourage users to post your content directly.
• Integrate landing pages within Facebook to get higher conversion rates - Facebookers don't like to leave Facebook.
• Post videos directly instead of links to articles with videos, so users can watch the video within Facebook.
• Include links in video descriptions to drive traffic back to your website.
• To share photos but protect your copyright and get better analytics, use Flickr integrated with your Facebook account.
• To share photos for maximum interactions, post photos directly to Facebook.
• Refrain from using complex language or jargon in your posts for maximum response.*
• Ask questions and specifically ask for feedback from your fans.
• Use Facebook Insights to measure which content performs the best on your specific page.
• Encourage user-generated content, including user-created photos, comments, or links.

Here is the 2011 Facebook Page Marketing e-book

Download now or preview on posterous

facebook_page_ebook2011.pdf (824 KB)

• This great facebook e-book answers to questions such as:
• What Are the Most Common Mistakes Businesses Make on Facebook? 
• How Do I Create the Page As Far As Ownership? Who Owns the Page?
• Why Should I Invest in a Facebook Page If Most of My Fans Will Never See My Updates?
• How Often Should I Be Posting on my Wall?
• How Important Is It to Use Custom Tabs?
• What Should Marketers Know about Facebook Tabs?
• What Is the Best/Easiest Way to Grow Fans & Followers?
• How I Retain the Page Personality While Achieving Business Results?
• What is the Most Significant Change Facebook Launched Lately?
• Do I Need a Welcome Page?
• How to Find Your Customers On Facebook?
• How Do You Geo Target or Behavioral Target on Facebook?
• Location: Understanding the Role of Facebook Places
• How to Leverage Facebook Contests to Build Reach

Your comments and suggestions on this topic are welcomed!