global brand is what we need to make of 'em...many such brands many people hadn't heard of till about a couple of years ago...by invitation is what they have been doing for the last 40 years and have a clientele to kill for, but like you said the older ones buy...
BTW, know advertising folks in both countries...what for? lemme know, maybe i can help...
Strategies for a brand that starts at 40k, versus the gilis/kiahs of the world who start at 5k...a brand that's for the youth but a special upper crusty layer of 'em. Nice niche TG, trying to figure if there's a market in the niche...
Need help with a pitch for a super premium jewellery brand (diamonds) aimed at the upwardly living 'youth'; not the bulgari/cartier types, but just under from a lay person's positioning perspective. Strategies done in other markets would be great; any help appreciated. Thanks in advance
Kajal hi- I'm looking for a job in London at the moment..I'm moving there from the US next month. I'm looking at consumer insights/social media/planning broadly..I understand you worked in London for a while. Any suggestions on where I could look, from your experience there? Thanks a ton!
couldn't agree more... the way things work here are a little different from back home, and if we could bring something new to the table through our experiences here, nothin like it. so did u do a course or something while u were in UK?
glad the thing was of help...Monday is super...one pitch, a couple of creative briefs, 2 full-day workshops and travel for research on the weekends, wow! :) yours?
Check out MTVTravelgurubackpackholidays community on orkut...depends on the brand really, people die to be a part of something that a Jeep or Harley would do...etc. Rest is slightly overt but still not in your face...check Start a Conversation (SAC) on Orkut as well...
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BTW, know advertising folks in both countries...what for? lemme know, maybe i can help...
its a lot of fun
Yes, that XL grin does make you look pretty awesome :)
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