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Companies, marketers and advertising agencies are facing a dramatic shift in marketing realitiy - and are increasingly failing to connect with consumers.
The big challenge in times of exchangeable products, the rise of social media and mature and rather brand sceptic consumers: To find new ways how to get people engaged again in products, advertising and in brands.

Rating: 5/5 stars
Tags: advertising, brands, change, marketing, orchestration, More…scholz & friends, shift
Views: 280
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