Short reason: the more links pointing to your web site from other web sites the more you rsie in the search engines. Being number one is no longer good enough.
To advance your business, it's best if you dominate the first page of search returns with 4-7 links in the first page. When you use a cloud computing solution like 800Cart and your ecommerce solution is actually on a remote server, then two good things happen that you want for your business:
1. Your ecommerce solution can produce (automatically) multiple links back to your web site raising your ranking in the search engines.
2. Your compliance posture changes such that you do NOT have to engage in onerous compliance requirements. You spend more time on selling, and less tie on the increasingly complex PCI security requirements compliance.
Dominate the search engines.
The author is a senior executive at 800Cart Shopping Cart/SEO an advanced ecommerce solution that combines cart, chackout and payment processing PLUS highly advanced, relevant SEO in one simple solution that takes only minutes to set up and copy/paste onto your web site (any web site).
See our entire line of highly useful eCommerce/SEO videos at youtube.com/800Cart
Cross-posted with additional details in our eCommerce and SEO Libarary